KIMBERLY YONG LI PING
0343281
ASSIGNMENT 2:
Virtual Awareness; New Normal!
For this project, we were to conduct a campaign on a given topic to spread awareness through the forms of various digital media such as posters, videos, podcasts, advertisements, news, tabloids, articles, websites, etc. to a specific target audience whilst portraying the role of consultants or experts of an organisation.
PROGRESS
Week 4(I): Empathy & Define
As a group assignment, my group, Group AT4: Gerald, Jaylene, Ming Yee, Zheng Yan and I were appointed to promote awareness and provide guidelines for individuals and families on the importance of household waste management.
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The day the grouping list was released, I instantaneously gathered the contacts of every group member of Group AT4 and made a WhatsApp group chat.
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Niceties were exchanged, majority of us were quite shy. Hence, I decided to take initiative by making a Google document to park our findings and craft our timeline of progress.
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The first thing we did was research on all the aspects of household wastage management to deepen our understandings. As the group leader, I delegated each topic to each member equally.
Week 5(II): Ideate & Prototype
Each of us sketched out drafts of posts that we could showcase on our Instagram page where the campaign would be presented on. As seen on the left, Jaylene's drafts were the most appealing hence I decided to feature her work on my page too!​
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We proceeded into finalising our ideas on a Microsoft Teams call and began editing our content on Canva.
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Since we were appointed to act as an organisation, we decided to carry out an ongoing process of the two stages: IDEATE and PROTOTYPE for the second week.
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After a tutorial session, the feedback we gained from our tutor Ms.Sarah, was that our target audience was too specific. This was a let down for the entire group as we planned out many things prior to the weekly tutorials on Mondays. Hence, this dilemma caused us to take a step back and re-evaluate our findings.
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Finally, we managed to come up with a broader span of the target audience, from Single Parents with Children to Nuclear Families.
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Next, we settled on the planned content that we were to post onto the Instagram platform to reach out to our target audience. Things were getting a little bumpier but it was still doable!
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After procuring our findings, we decided to conduct a Google Forms survey to collect our own primary data. Within 3 days, we completed our EMPATHY stage and created Google Slides to document our design process.
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In doing so, we started to analyse our findings in the DEFINE stage. Everything in the first week was a smooth course!
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Week 6(III): Prototype & Presentation
Week 7(IV): Prototype & Presentation
After converting our ideas into a digital post, we then began sharing it on our page. But before we dove into marketing our campaign, we thoroughly researched on the techniques on posting on Instagram in order to be 100% sure on how to tackle the right social media tricks.
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This led to exceeding results as many of our followers 'loved' the content we shared. The minimalistic yet fun approach gave them the ability to be interested in what household waste management is all about!
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We would include games like bingo, videos, hacks, definitions and fun facts to make household waste management as intriguing as possible. Our aim was to not just spread the awareness to our specific target audience, but for the greater good of humanity to come to their senses on this topic.
For this week it was about the same, however our following count boosted!
After releasing a face filter, many followers engaged with our campaign and friends and families supported us. We were very pleased that our content was truly influential.
Week 8(V): Wrappin' It Up!
Our generous tutor, Ms.Sarah, gave the class an extension for the assignment. As we were already 90% completed, we decided to use this week to focus on the slides where we were documenting each of the five stages of the design process. It may seem like a simple task, however a lot of touch-ups were to be made. We added more icons and changed the layout multiple times to make the slides more aesthetically pleasing.
REFLECTION
As this was the first group assignment of the Critical & Creative Thinking Skills module, it was indeed challenging when it came to coordinating the group. Of course, it takes time to get used to working with new people. However, this assignment has taught me all about strong leadership and time management.
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What surprised me was the outcome we managed to produce. At the very start, we were quite confused as we did not know where to begin our assignment as it was rather overwhelming. There were lots of information to process as household wastage management have many important facts. As well as that, the duration before the deadline was tight which made all of us anxious.However, we strived through the difficulties and put ourselves on the right track from the feedback given by Ms.Sarah, our peers and families. Personally, I'd say what stood out from our campaign the most was the face filter. Unfortunately, we only released it as a surprise to our followers - we could have reached a higher count on profile visits if it weren't for the last post!
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In our pursuit of spreading the awareness that household wastage management deserves, we ensured that we engaged with every single follower by creating content catered to their appeal - the minimalistic graphics. The long hour calls were worth the outcome as we produced a diversity of content that piqued our target audience's interests.
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Socially, it was not easy at all. Not everyone contributed as much when it came to discussions. I had to urge most of them to speak in order to get their input which was quite a hassle. But eventually it improved throughout the weeks while progressing with the assignment.
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All in all, the entire experience was truly fruitful. I have learnt that with good teamwork and time management, brilliant results are made. It was definitely insightful to me.